81 Billion! Far East Holding Group Won the "Top 500 Asian Brands" Again
At the Asian Brand Ceremony on Sept. 9th, Far East Holding Group Co., Ltd achieved the rank of 160 on the "Top 500 Asian Brands" list with its brand value of RMB 81.018 billion for the 10th consecutive years. At the same time, Far East Holding Group was awarded the "Top 10 Influential Brands in Asia" and the "Top 10 Leading Brands in China ('s Industry)." Zhuang Taiwei (the chief executive officer of Far East Holding Group) and the brand team attended the award ceremony.
The Asian Brand Ceremony is a grand event for international brands to share cultural values and cutting-edge ideas. Its leading brand awareness and viewpoints have spread new ideas and provided new paths for the development of Asian companies. With the evaluation of brand culture, product and service quality, innovation leadership, brand leadership and other aspects, Far East Holding Group's brand value has reached 81.018 billion RMB, listed on the "Top 500 Asian Brands" once again.
Far East Holding Group has always adhered to implementing precise brand strategies, promoting the transformation and upgrading of the enterprise with high-value brands, leading the industry in high-quality development, and cultivating a "Chinese brand" with a global reputation.
The Implementation of Precise Strategies for a New Image of Chinese Brand
Established in 1985, Far East has witnessed the development of China's manufacturing industry and the sustainable development of China's overall strength since the reform and opening-up policy. As one of the typical representatives of China's manufacturing industry and private enterprises, Far East has never failed to shoulder the mission of promoting Chinese brands while developing its own business.
As a leading company in the industry, Far East has made every effort to consolidate the cornerstone of its brand, insisting on building "the best, high-end, and professional" brands with excellent quality and leading technology in the industry, most of which serve national key projects. With the ultimate products and services, "Far East Cable Wins Global Trust" has become more deeply rooted in people's minds, demonstrating that Chinese manufacturing enterprises are gradually moving towards technological and product precedence under the guidance of the "Made in China 2025" strategy.
Simultaneously, Far East has also given full play to the leading role of the brand and continued to carry out a series of action plans, to tell Chinese brand stories and propositions. Far East uses the brand as a carrier to reach three major transformations – from manufacturing to innovating, from speed to quality, and from product to brand, presenting new brand images to the world with highly precise brand strategies.
Stimulating Brand Power to Promote New Driving Forces for Industrial Development
At present, China's manufacturing industry is experiencing an important period of transformation and upgrading. It is an important challenge of how to move towards sustainable development with higher level, higher quality, and higher efficiency through transformation and development that every manufacturing company is facing.
The brand is an important part of the core competitiveness of an enterprise. In a sense, the competition between enterprises is a competition between brands. In the fierce market, Far East focuses on the "Made in China 2025" strategy and the "Be the Best" strategy, highlights its position of "Trusted Power Transmission and Smart Energy Solutions Provider", and continues to deepen the brand core of "Ultimate Products and Services" and the brand connotation of quality, professionalism, value and charity, winning the trust of users and seizing market opportunities.
Moreover, Far East adheres to separate and customized strategies and uses different branding strategies in different fields according to the actual industrial needs to build a strong brand matrix, enhance the comprehensive strength and competitiveness of the brand, and continue to reach the goal of securing all championships in subdivisions.
Holding the Banner of Innovation to Explore New Paths for Branding
By comprehensive digitalization, comprehensive intelligence, comprehensive internationalization, comprehensive benchmarking, and comprehensive transcendence, Far East brand team fully integrates innovation into all aspects of strategic positioning, strategic guidance, and brand implementation.
In recent years, Far East brand team has taken full advantage of digital marketing methods to promote the upgrading of brand marketing strategies and carried out some PR activities such as brand cross-border marketing, corporate digital transformation, and best employer branding, which have created heated topics one after another for the industry, attracting the attention of Chinese manufacturing companies with a brand new image.
In brand communication, Far East brand team relies on the characteristics of the audience in the new era and continues to speak on different media through the construction of a media matrix, integration of online and offline, and connection of the internal and external. In addition, the brand team also establishes an emotional connection with the audience through the transformation and softening of content, helping Far East brand to achieve a step-by-step leap from high-profile, high-value to high-emotional.
More importantly, Far East brand team takes a global perspective to shape the brand, and during the process of industrial globalization that focuses on overseas media platforms to promote its brand to the world.
The innovative thoughts, strategies and activities from Far East brand team have been continuously recognized by the community. Therefore, they have successively won the Golden Flag Award, LinkedIn's Most inB2B Brand Globalization Award, OECA, IAI International Advertising Award, TopDigital Innovative Marketing Award and many other authoritative awards.
Far East takes the brand as a powerful starting point and embarks on a new path of industrial branding inspired by its 35-year experience. Today, Far East once again leads the industry with a brand value of RMB 81.018 billion and continues to advance toward the "Be the Best" strategic goal. With branding empowering business management, Far East brand is driving the development of the industry with the strong force.
